Starbucks coffee corporation’s marketing response to the COVID-19 pandemic

The ongoing COVID-19 pandemic has a significant influence on businesses and marketing strategies across the globe, including Starbucks Coffee. been completely novel in its unprecedented impact modern globalized economy. This in-depth analysis of this coffeehouse provides recommendations that were carefully considered within context current public health crisis. objective study was to systematically analyze strategic approach Coffee generate can not only be applied but endeavors more broadly. A comprehensive review adopted beginning with thorough situational analysis. Problems opportunities related investigated generated. All stages robustly supported relevant citations. matrixed complex corporate structure supports survival continued development even an increasingly dense competitive marketplace. While must continue intermittently reevaluate key problems opportunities, especially approaching few financial years, company is operating impressive effectiveness through adversities 2020 thus far. After careful analysis, should increase distribution products are likely succeed during pandemic, expand pick-up delivery services, implement additional store locations underdeveloped geographic market segments, utilize vast array promotional mediums optimize brand positioning as they reopening world.